A Woman's Worth: The Impact of Women in the Sport Industry

Friday, February 7, 2020 - 8:30am - 1:30pm
Gerri C. LeBow Hall, DiPiero Grand Meeting Room and Rose Terrace, 3220 Market Street, Rm. 220
Philadelphia, PA 19104
United States

This awesome event is open to Drexel students, faculty, and staff; industry professionals; college and high school students, members of the media, and the general public. At this symposium we will be bringing together people from across the sport industry to engage in a conversation around innovative ways of marketing women’s sport, emerging trends that recognize the value of women to the sport industry, and the importance of viewing women as equal partners in the sport workplace.

Program Schedule:

8:30 to 9 a.m.
Registration and Light Breakfast

9 to 9:30 a.m.
Opening Remarks – A New Day is Dawning: Women Leaders in the Sport Industry
(selected results a forthcoming Women’s Sports Foundation Report)
Ellen J. Staurowsky, Ed.D., Professor, Sport Management, Drexel University
Sarah Williams, Ph.D., Assistant Professor, Sport Management, University of Delaware

9:30 to 9:45 a.m.
Setting the Stage: What Does the Data Tell Us
Erika Gunerman, VP-Property Sales, Turnkey Intelligence

9:45 to 10:45 a.m.
Panel 1. The Marketability of Female Athletes & Women’s Sport Consumer Market
Michelle Richardson, Ph.D., assistant professor, sport management, Coppin State (moderator)
Lauren Capone, marketing/communications manager, Philadelphia Flyers
Erika Gunerman, VP-Property Sales, Turnkey Intelligence
Jacque Holowaty, VP, Spectra & Spectra Women’s Network
Bonnie Rothenstein, VP-Marketing, SAP Sports & Events

10:45 to 11 a.m.

11:00 a.m. to noon
Panel 2. Envisioning the Future of Women’s Sport
Danielle Cook, Corporate Partnership Activation, Philadelphia Eagles (moderator)
Jackie Endsley, championship director, KPMG Women’s PGA Championship
Lauren Ferrett, Director of Strategic Communications/Olympic Sports Digital Media, Temple University Athletics
Elyse Motsumoto, Senior Marketing Coordinator, NESN and US Figure Skating
Jourdan Skirha, Assistant General Manager, Chicago Bandits
Renee Washington, FOX WNBA Reporter, Washington Mystics

Noon to 12:30 p.m.

12:30 to 1:30 p.m.
Panel 3. Early Career Professionals Panel & Workshop
Ainslie Rhoads, former marketing director, STRIVE and law student, Kline College of Law, Drexel University (moderator)
Randy Butler, Program Director, HoopHers (PYB)
Mark Gress, Partner, Prodigy Sports
Britt Kleine, Vice President-Operations, City Fitness
Bianca Robinson, Manager-Client Services, Philadelphia Phillies
Jourdan Skirha, Assistant General Manager, Chicago Bandits
Denise Sullivan, Executive Director, Flyers Charities